If you’re running a travel website in India, especially one focusing on tourism hotspots like Agra, Jaipur, or Varanasi, ranking on Google is crucial to attracting travelers and generating leads. Indian tourism is a highly competitive niche—but with the right strategy, even a new website can gain visibility. In this blog, you’ll learn how to rank your travel website on Indian tourism keywords step-by-step.
Let’s dive into the most effective SEO strategies that work in 2025!
1. Keyword Research Focused on Indian Tourism
Start your journey by researching high-potential keywords related to Indian tourism. Keyword research helps you target what people are searching for and drives relevant traffic to your travel website.
Use tools like Google Keyword Planner, Ubersuggest, or Ahrefs to identify terms that have good search volume but lower competition.
Popular keywords in Indian travel include:
- Taj Mahal tour from Delhi
- Same day Agra tour
- Best places to visit in Jaipur
- Golden Triangle tour packages
- Best time to visit Varanasi
Make sure you include long-tail keywords like “Affordable Taj Mahal tour packages” or “Agra one day tour by Gatimaan Express” to capture specific user intent.
2. Create High-Quality, Informative Content
Content is the heart of your website. High-quality, original, and informative content tailored to Indian travel trends is essential for ranking.
Your blogs should answer travelers’ questions, provide real value, and match search intent. For example, if you’re targeting the keyword Taj Mahal Tour from Delhi, your blog should include:
- Travel itinerary
- Train and road options (like Gatimaan Express)
- Entry fees and timing
- Tour guide suggestions
- Local food tips
Additionally, you can internally link to related pages like Same Day Agra Tour to keep users engaged and improve crawlability.
Pro tip: Use images, bullet points, subheadings, and FAQs to increase readability and user experience.
3. Optimize Your On-Page SEO
On-page SEO tells Google what your page is about. For every blog or service page you publish, make sure the following are optimized:
- Title tag – Start with your primary keyword
- Meta description – Keep it catchy and under 160 characters
- H1 and H2 headings – Use your keywords naturally
- Alt text – Add keywords to describe images
- URL structure – Use short, keyword-based URLs
- Internal linking – Link to related blogs or services
- Content length – Aim for 800–1500 words for depth
For example, a blog targeting “Agra travel guide” should use that keyword in the URL like yourdomain.com/agra-travel-guide and throughout the content.
4. Build High-Quality Backlinks
Backlinks (when other sites link to yours) are a strong ranking factor in SEO. The more high-quality, relevant websites linking to your content, the better your chances of ranking.
Here’s how to get backlinks:
- Guest post on other travel blogs or Indian tourism forums
- Submit your site to local travel directories
- Collaborate with influencers, local guides, or vloggers
- Publish data-rich guides or listicles that others want to link to
- Create shareable content like infographics or itineraries
Example: An infographic titled “Top 5 Travel Routes from Delhi to Agra” can easily attract backlinks if it’s useful and unique.
5. Leverage Local SEO for Indian Destinations
Local SEO is a game changer for city-specific tourism websites. If you’re promoting Agra tours, make sure to optimize your site for local searches.
Here’s what to do:
- Add Google Business Profile with accurate NAP (Name, Address, Phone)
- Use location-based keywords like “Agra day tour packages” or “Jaipur tour guide”
- Create location-specific pages (e.g., Taj Mahal tour, Jaipur sightseeing tour)
- Encourage reviews from travelers on Google and TripAdvisor
- Add schema markup to highlight local business info
When someone searches “best Taj Mahal tour from Delhi,” Google is more likely to show your site if it’s locally optimized.
6. Repurpose and Update Old Content
Don’t let your old blogs die! Google values fresh, updated content. Repurpose and update old posts to keep them ranking.
For example, if you published a blog in 2022 on “Same Day Agra Tour,” update it in 2025 with:
- New train timings (like Gatimaan Express)
- Updated ticket prices
- Recent travel tips or restrictions
- New internal links to newer blogs
- Fresh images or travel maps
This multiplies your visibility while keeping SEO efforts alive.
7. Track, Analyze, and Improve
Regularly tracking your SEO performance is crucial. Use tools like:
- Google Search Console – Monitor rankings and crawl errors
- Google Analytics – Check traffic, bounce rate, and session time
- Ubersuggest or SEMRush – Track keyword positions
- Hotjar – Understand user behavior on your website
Ask yourself:
- Which blog brings the most traffic?
- Which keywords are rising or dropping?
- Are users spending enough time on tour pages?
Based on this data, improve your site structure, content quality, and user experience.
8. Improve Page Speed & Mobile-Friendliness
A slow-loading website can harm your SEO and frustrate users—especially mobile users. Google prefers mobile-first websites.
Tips to boost page speed:
- Use a lightweight theme and compress images
- Enable lazy loading for images and videos
- Minify CSS, JavaScript, and HTML
- Use a CDN (Content Delivery Network)
- Optimize for Core Web Vitals
- Choose a fast, reliable hosting provider
Test your site using Google PageSpeed Insights and ensure it scores well for both mobile and desktop. Your site should load within 2–3 seconds on 4G.
Final Thoughts
Ranking a travel website on Indian tourism search queries requires more than just pretty photos and destination lists — it’s about smart SEO, user experience, and consistent content efforts. Start with detailed keyword research, write content that actually helps travelers, and don’t forget the power of mobile-friendly speed, backlinks, and regular updates.
If you’re just starting out or want to upskill your SEO game, we recommend checking out SEO Writing Club for in-depth tips and strategies tailored to tourism websites. Also, explore WebPy SEO Club — a growing resource hub for real-world SEO tools and tutorials perfect for travel bloggers and digital marketers.
Remember: tourism SEO isn’t a one-time task — it’s a journey, just like travel itself. So keep optimizing, keep updating, and your rankings will follow.